TECH. In Amazon’s case, generative A is used. I. to sum up product evaluations.
Amazon. uses artificial intelligence to guide customers toward the right products.
The online retailer just started testing a function in its shopping app that compiles customer reviews for specific products using AI. Along with a statement that the summary was “AI-generated from the text of customer reviews,” it offers a brief summary of what customers liked and disliked about the product.
”.Customers praised the “fun factor, appearance, value, performance, quality, charging, and leakage,” according to a mobile listing for a children’s “Magic Mixies” cauldron toy. ”.
In spite of this, the summary notes that “the majority of customers have expressed negative opinions on these aspects.”. “For instance, some customers paid over $100 for a toy that wasn’t worth it, while others had problems with the product’s quality and pricing. ”.
Amazon is testing a function that compiles product reviews using artificial intelligence.
Amazon is testing a feature that compiles product reviews using artificial intelligence.
Mark Wieczorek, the technology director at the Fortress Brand advertising agency for Amazon, discovered the feature first.
The feature is being tested, according to Amazon. The business withheld specific information regarding how it operates or what AI models are being applied to generate text and summarize reviews.
According to Lindsay Shanahan, a spokesperson for Amazon, “We are significantly investing in generative AI across all of our businesses.”.
To provide shoppers with individualized recommendations and targeted ads, Amazon has long relied on AI and machine learning. However, the recent hype surrounding generative AI and chatbots like OpenAI’s ChatGPT has compelled businesses like Amazon to narrow their attention on the technology. Large language models and generative AI, according to Amazon CEO Andy Jassy, have the potential to “transform and improve virtually every customer experience.”. ”.
It might be advantageous for customers if AI is used to summarize reviews. There may be thousands of reviews on a single item in Amazon’s online store, which has millions of products. Through its one-tap ratings system, which enables users to leave feedback without writing a full review, the company has made an effort to make it simpler for customers to review products. Recently, some customers have started using chatbots to write their Amazon reviews.
On Amazon, trust is a persistent problem.
The site and other online marketplaces have become overrun with fake reviews, so many businesses have turned to a combination of human moderators and automated tools to weed them out.
Watch Mark Shmulik of Bernstein argue that there are more profitable investments for Amazon to make.
